Live broadcast on April 12th, according to Marca, citing a study by the Portuguese Institute of Management and Marketing, Cristiano Ronaldo’s brand value will reach a record high of 850 million euros in 2025.
In terms of sports competition, Ronaldo is still pursuing his 1,000th career goal. Off the court, he is also an entrepreneur, involved in various sports and business fields, launching his own brands such as clothing, perfume, and hotels. Recently, Ronaldo also cooperated with the famous director Matthew Vaughn to produce a movie.
According to a study published this year by the Portuguese Institute of Management and Marketing, CR7’s brand will be worth a record 850 million euros in 2025. This value brings together 28 variables from six dimensions: income, media, social media, achievements, social appeal and influence.
In terms of income, Ronaldo currently earns 200 million euros in annual salary at Riyadh Victory, and has advertising contracts totaling more than 150 million euros from various global brands. On social media, he has become the world’s most watched public figure, with more than 1 billion followers.
The study also pointed out that Ronaldo generates an average of 22.3 million news reports worldwide each year and 187 million searches on Google each year. In addition, he appears in 4,000 books on Amazon and is mentioned in 63,000 scientific articles.